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Pittsford family to be featured in Super Bowl commercial

todayFebruary 11, 2024 4

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PITTSFORD, N.Y. (WROC) — While millions are expected to watch the Super Bowl this year for a plethora of reasons, one element of the big game includes the ads. A local Pittsford family is on a mission to shine a light on the dangers of fentanyl after tragically losing their daughter, Paige, to an accidental overdose in November 2022. The New York State Office of Addiction Services and Supports is featuring the Gibbons family during a commercial spot in the game. The family is also on the state agency’s main website page with direct links to facts about the dangers of what’s known as ‘poison pills’ as well as where people can access free naloxone.

Paige’s younger sister, Brooke, first spoke with News 8 to bravely share her sister’s story in hopes of making a difference, something Paige, herself was dedicated to when it comes to service.

According to the DEA, lab testing reveals that 6 out of 10 fentanyl-laced fake prescription pills now contain a ‘potentially lethal dose’ of the deadly synthetic opioid. It is highly addictive, described as 50 times more potent than heroin and 100 times more potent than morphine.

In a text confirmation with News 8, the Gibbons’ family says the NYSOASAS commercial is expected to run between the 3rd and 4th quarter of the Super Bowl.

Last year, the Gibbons family also helped bring a community event, ‘Our Kids Are Not Alright, So Now What? A Path Forward’ to Nazareth University, offering information, discussion, and resources surrounding the dangers of fentanyl, specifically targeted to high schoolers.

You can view the Super Bowl ad by clicking the link here.

​ PITTSFORD, N.Y. (WROC) — While millions are expected to watch the Super Bowl this year for a plethora of reasons, one element of the big game includes the ads. A local Pittsford family is on a mission to shine a light on the dangers of fentanyl after tragically losing their daughter, Paige, to an accidental overdose in November 2022. The New York State Office of Addiction Services and Supports is featuring the Gibbons family during a commercial spot in the game. The family is also on the state agency’s main website page with direct links to facts about the dangers of what’s known as ‘poison pills’ as well as where people can access free naloxone.

Paige’s younger sister, Brooke, first spoke with News 8 to bravely share her sister’s story in hopes of making a difference, something Paige, herself was dedicated to when it comes to service.

According to the DEA, lab testing reveals that 6 out of 10 fentanyl-laced fake prescription pills now contain a ‘potentially lethal dose’ of the deadly synthetic opioid. It is highly addictive, described as 50 times more potent than heroin and 100 times more potent than morphine.

In a text confirmation with News 8, the Gibbons’ family says the NYSOASAS commercial is expected to run between the 3rd and 4th quarter of the Super Bowl.

Last year, the Gibbons family also helped bring a community event, ‘Our Kids Are Not Alright, So Now What? A Path Forward’ to Nazareth University, offering information, discussion, and resources surrounding the dangers of fentanyl, specifically targeted to high schoolers.

You can view the Super Bowl ad by clicking the link here. Read More NewsRochesterFirst  

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